- Customer Focused - To deliver products and services that delight our customers and are better than our competition.
- Employee Concerned - To be a company that grows its employees with challenges, continuing education and a personally rewarding place to work.
- Investor rewarded - To generate a profit that allows us to accomplish these goals and provides our owners a fair return on their investment.
- Integrity & Honesty in all Dealings - Truth is the foundation of all good relationships. Relationships are the foundation of how we will build a great company. Tell the truth with discretion and trust. Never withhold information coworker's need.
- Respect for all people - All people, inside and outside the company, deserve our respect.
- Trust with each other- We need to trust each other when dealing with each other. Only when there is very clear evidence should trust be abandoned.
- Concern for People - We need to be concerned about helping each other be successful in our jobs, but also to help each other remove obstacles to success in our personal lives when appropriate.
- Open communication - Information and knowledge are key to making good decisions. All resistance to information flow should be removed wherever it exists and constraints on confidentiality should err on the side of the free flow of information.
- High Expectations - We expect each and every employee to provide his! her best efforts towards the company's success. All employees are to help each other contribute to the maximum of their abilities and skills.